“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”
Five years since the end of a decades-long civil war, Sri Lanka is gaining its footing as a leisure destination, and luxury hotels are arriving to meet the demand. The most resplendent among them is Cape Weligama, a cluster of 40 terra-cotta-roofed bungalows, each with its own frangipani-filled private garden, on a secluded stretch of southern coastline.
Kalen Kubik has been professionally crafting graphics for print and web since 2011 and is currently posted up at a sweet little shop in Wichita Kansas called 360ideas. When he's not riding his motorcycle or writing at the Donut Whole, he's managing clients, designing websites and coding his designs out.
There's an art to creating the perfect box for a collection of chocolates and Casa Rex has it down with these stunning designs. Chocolate morsels are packaged in rectangular and cylinder containers decked out in colorful abstract shapes and etched drawings. Each image creates a narrative in relation to specific flavor combinations.
"The white Doctor robe ensures a great shelf block and a very good visibility for the brand. In contrast with the clean white robe, we’ve used the neck tie as a good element to differentiate the products in the range. The freedom is to use as many colors as many products, and... when the colors are not enough, we can play with different patterns on the tie."