Designer: Cult Partners
Cult Partners completed the branding and packaging design for Manikay Wine, a new Australian import brand released in the United States. The Aboriginal people of Australia have been singing Manikay for centuries. Manikay are a series of songs, passed down through generations from the ancestors containing knowledge essential to their way of life. The hand-drawn and silkscreened dot pattern on the bottle symbolizes the musical rhythm of the Manikay and the visual rhythm the hillside vineyard rows take on before harvest in the Barossa Valley of Australia.