Designer: Scandinavian Design Group
Site: Hennig-Olsen Is
Hennig-Olsen Is AS, Norway’s quality ice cream producer, wanted to win the hearts of Norwegian ice cream connoisseurs with the launch of a new series of premium ice creams, called Inspira. Scandinavian Design Group was given the task of developing a strong visual concept to stand out against fierce competition, and tempt a predominantly female target group. We had to strike the perfect balance between a strong series and individual flavors.