Designer: Nina Helland Sortland and Scandinavian Design Group
DUGG is a new series of frozen yoghurt and fruit sorbets made by the traditional Norwegian icecream supplier Hennig-Olsen. They wanted to bring the easygoing freshness associated with Frozen Yoghurt into the supermarket fridges, and focusing on the taste. The background image was to show an explosion of taste from the ingredients mixed with yoghurt and sorbet. The ingredients are placed in front to make sure the consumers choose their favorite.