Location: Leeds, United Kingdom
Designer: Robot Food
Site: The Crackin’ Egg Co.
After creating the quirky name and punchy brand story, Robot food designed a fun, lighthearted identity featuring a friendly on-pack hen character, and put together a striking colour palette. The colour’s hand-made quality and subtly uneven treatments hint at naturalness, and the convenience is reinforced with messages such as ‘Smashing for salads, snacks and lunchboxes’. Sachets of salt and black pepper, sweet chilli, and sour cream and chives introduce extra flavour appeal. Sizes are twin-pack and multi-pack.